Services

What we do

SJ Perry PR is a niche B2B public relations and communications agency offering bespoke services to small to medium-sized businesses. We specialise in helping companies, especially in the technology sector, to build strong connections with their target audiences through strategic media relations and quality content development.

Our clients, across South Africa, Mauritius, the US and UK, rely on us for our strategic approach, in-depth expertise, and quality of work. SJ Perry PR takes a tactical approach to PR, delivering results from the get go.

We partner agencies in the UK and Mauritius to extend our reach into those regions. We have extensive experience working in multi-agency engagements including with clients’ marketing, advertising and digital marketing teams, and with other PR agencies in South Africa, sub-Saharan Africa and offshore.

As a boutique agency, we pride ourselves on delivering tailored, hands-on services that align with the specific business goals and needs of each client. Whether you’re looking for media relations or content creation, we’re here to offer personalised and flexible solutions.

Our services include:

Strategic public relations campaigns: We develop and execute PR strategies that support your business goals and objectives. We offer these services ad hoc, on a project basis or on retainer, and tailor them to reach your ideal audience and outcomes. Whether you need a specific project boosted, or want to build a long-term PR strategy for your brand and execute it, we deliver.

Media relations and publicity: We help you to build relationships with the right media to get your message across to the right audience. This means both big B2C media names but also B2B niche publications that reach a more nuanced group of decision-makers.

Content creation: Any good journalist can smell AI copy a mile away – and reject it just as quickly. We create PR content that speaks to people and SEO algorithms, without losing the human touch. 

And with more than 50 years’ of experience writing everything from ad copy to thought leadership pieces, social media posts, blogs, whitepapers, playbooks, scripts and ebooks, all your content is safe in our hands. We also regularly help start-ups to create their own style guides that tailors content across any format – brochures, websites, sales materials and even longform research and annual reports. 

Advertising and paid media: We plan and manage paid campaigns that support your PR and marketing goals, from campaign strategy and ad copy to coordinating creative and optimising performance across search and social.

Content editing and proofreading: Do you have aspirant writers on your staff but need their work to be a bit more polished? We help to elevate your existing content and bring it to  professional standards without sounding like AI fluff.

Social media iterations: We rework press releases and other existing content into posts for your social media accounts, whether that is for LinkedIn, Facebook, X (previously Twitter), Instagram, Threads, or Bluesky.

Media training: Your spokespeople are the face of your organisation, and we teach them how to represent you at their best. Our training prepares your team for effective media engagement, while gaining a broader understanding of the South African media landscape and its current challenges and needs. This allows them to tailor their responses in each interview, and get your message across simply and clearly.

Publicity shoots: We know which pictures grab an editor’s attention and help you set up shoots that showcase your people and products. We know all the best news photographers out there and can help source what you need.

Competition/Awards entries: Want to enter your company into a competition or awards but simply don’t have the time to gather the information and craft the answers to a gazillion questions? We’ve run those competitions and know what judges look for.

RFP/Tender submission: We help polish your RFP and tender submissions so they are clear, concise and strike the right balance between information and promotion.

And with a trusted network of freelance writers, photographers, and social media specialists, we are equipped to provide full-service support as needed.