Retail Brief Africa: Black Friday shows the power of digital sales. It’s time for digital servicing to catch up

If you’re anything like some of South Africa’s biggest retailers, you had a very good Black Friday. Through the course of the annual shopping extravaganza, South African consumers spent billions of Rands, with one spending R400 000 before sunrise and at least two others spending more than R1 million each. But even the most successful of Black Fridays doesn’t come without a few wrinkles.