South Africa’s e-commerce sector is booming. The market is on track to surpass R130 billion in turnover this year. Local online sales are growing at roughly 20% and the sector handles over 100 million shipments annually. According to World Wide Worx, online shopping now represents 8% to 10% of total national retail – expanding at nearly ten times the rate of traditional brick-and-mortar stores.
In a B2B landscape flooded with AI-generated content and feature-heavy spec sheets, competing on product alone is a losing strategy. Lauren Pybus, Marketing Manager & Creative Director, Euphoria Telecom said one can ask any enterprise buyer to name three vendors in their category, and will get the same shortlist every time.
The upcoming Women’s Day long weekend provides an excellent opportunity to dry run the three pressures that define Black Friday: an order spike, a pause in collections, and a backlog clearing while new orders land. Get it wrong in August and you could lose a few customers; in November, you stand to lose the season.
