In a saturated market, brand salience is not enough to win consumers over. Awareness can put a brand in consumers’ minds, but it rarely moves the needle toward genuine interest or purchase intent, says Lauren Pybus, Marketing Manager at Euphoria Telecom.
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Technology plays a major role in reducing losses, particularly on high-value, high-risk loads, in South Africa, writes Kamal Patel, MD: South Africa at GoMetro.
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The way people are envisaging and planning careers for themselves has changed. Traditionally split into ‘full time’ or ‘freelance’ (whatever form that may take), talent is starting to become fluid.
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Most South Africans struggle with making ends meet and live paycheck to paycheck, but South Africa’s so called deskless workers run out of money before pay day every month.
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The Change. The Transition. The Great Climacteric. The M-word. Menopause, when ovaries stop producing eggs and women no longer have periods.
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With numerous positive economic markers, Black Friday 2024 could be a milestone one for South African businesses. But if those businesses are to take full advantage of the day while also dealing with the influx of customer support queries, it cannot be a case of business as usual.
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Software-as-a-service fleet management company GoMetro has been awarded a £147 000 grant from the UK Freight Innovation Fund to finance a six-month trial with UK logistics companies Maritime Transport and Welch’s Transport to implement GoMetro’s EV-FIT solution for electric vehicle (EV) fleet transformation and its Bridge fleet management software platform.
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South Africa’s first electric minibus cab, branded eKamva (a play on the isiXhosa word ikamva, meaning “the future” or “into the future”), is slated to hit the road early next year.
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Adopting voice bots or virtual agents makes a lot of sense for a wide variety of companies, particularly those with high and varying call volumes. Rather than trying to hire and train temporary staff for peak periods, virtual agents act as a permanent pressure valve, deflecting high call volumes away from existing staff so they can focus on the high impact calls.
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