Data management is increasingly coming under the governance spotlight, yet a significant vulnerability often goes unnoticed. Many businesses operating on Microsoft 365 assume their data is comprehensively backed up. While Microsoft provides robust infrastructure resilience, a key distinction in its shared responsibility model leaves individual business data – or tenants – exposed to accidental or malicious deletion.
The as-a-service era is synonymous with flexible subscription plans for everything from software to storage and even workspaces. The logical next step in this journey, says Go Rentals CEO Evan Berger, is extending that same flexibility and cost-efficiency to business devices like laptops, computers, monitors, mobile phones, servers and printers.
Because the human voice isn’t just about solving problems. It’s about trust. It’s about reassurance. It’s about reminding customers that behind the digital façade of a brand, there are real people who care (hopefully). And sometimes, that’s all it takes to turn a frustrating experience into a positive one.
