Client coverage showcase

28/11/2025

The era of adopting artificial intelligence simply because it is the “must-do cool thing” is officially over. As African businesses look toward 2026, the focus has shifted entirely from broad experimentation to demonstrable return on investment (ROI). According to Cliff de Wit, Chief Innovation Officer at ADG, the market is entering a phase of discernment where business value takes precedence over novelty.

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