South Africa’s frontline workers are under mounting financial pressure. These are the people who keep our shops stocked, streets clean and buildings safe.
According to Deskless Worker Pulse 2025, the second annual study from Jem HR, 51% of frontline workers have no savings, up from 44% last year. Nearly three-quarters (73%) have less than R500 saved, and almost half (48%) run out of money before month-end, every single month.
In recent times, worker ownership has emerged as a key element of South Africa’s transformation agenda. Increased worker ownership provides the opportunity to tackle South Africa’s deep-seated inequality in a way that can enhance business’ commercial interests and help build a bridge between companies’ management and their workers or the unions that represent their workers.
The as-a-service era is synonymous with flexible subscription plans for everything from software to storage and even workspaces.
The logical next step in this journey, says Go Rentals CEO Evan Berger, is extending that same flexibility and cost-efficiency to business devices like laptops, computers, monitors, mobile phones, servers and printers.
